Son of a Pit, Inc (SOAP) began creating dog food in January 2017 when our Founder Michelle Smith brought home her first blue nose pitbull, Jonas. Because of his allergies and so many dog food products being recalled at that time, Michelle decided that she would make his food herself. After consulting with her Veterinarian and developing the right recipe that included all of the nutrients her growing boy needed, SOAP was in action.  As she began to create her recipes for Jonas she decided to post them on social media platforms and the requests started coming in. In a matter of months SOAP had over 80 customers just from social media alone and only servicing the local counties in the Jacksonville, Florida area. 

Now two years later, Son of a Pit, Inc has decided to branch out and launch the brand online to attract new customers to the Viddles line of food as well as the other items.. Son of a Pit, Inc is dedicated to providing organic, fresh food for pitbull and large breed dogs. As well as providing treats, clothing, toys and accessories.

We are glad that you took the time to come find us online and hope that you will join in and be a part of our ever growing SOAP family and community.

What our Customers Humans say

Gustavo recently started eating the SOAP Viddles brand. Each time I put it in his bowl, it's gone is a matter of seconds. I guess the proof is in how clean the bowl is in the end!

Tim W - Florida

Jonas has been eating SOAP Viddles for two years. He has a nice smooth and shiny coat, he has built muscles and has grown into a 84 pound, 2 year old pittie. #TheSOAPLifeis4Real

Rochelle H

My boy Scrappy has been eating Viddles for almost  two years. He refuses to eat his dry food without it now. His coat is shinier and he has filled out real nice. If Scrappy loves it, then I'm happy. #TheSOAPLife

Jarvis J

Did someone say Viddles? My furst borns (Babs and Luka) love the food so
much, it's gone before I can blink!

Tailyn M

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